Why Choose Below the Line Marketing?

If you’re new to the marketing industry, then you’ve probably heard a lot of terms that you don’t really understand. Like, for example, below the line marketing. Our team at Brand Culture would like to clear up some of the confusion. Below the line advertising is a particular strategy that promotes a product or service on non-mainstream media. 

This means that you choose social media, trade shows and direct mail campaigns rather than radio or TV. They’re a really popular choice for those looking to create a competitive campaign without spending extortionate amounts on TV or radio advertising. As a popular marketing team, we know how to take advantage of below the line marketing and we can’t wait to help you with yours.

Why Choose Below the Line Marketing?

  • It Can Build a More Personal Brand

One of the main reasons that below the line marketing is more popular than above the line marketing is simply that it helps you to build a relationship with your customers. These sorts of relationships can be really influential, helping to build confidence in your brand and encouraging them to make purchases through them. 

Many customers today, particularly those younger generations, want to work with brands that are active on social media, which is a big part of below the line marketing. Taking the time to engage with your customers, talking to them and responding to their feedback, creating a personal and intimate relationship and the image of a brand who cares. 

  • More Affordable

One of the issues that many people face with above the line marketing is how much it costs. A short TV advert can set you back thousands of pounds, which isn’t necessarily in the budget of many small and growing businesses. But, below the line marketing can cost far less, though it can still add up if you’re not careful. 

Fundamentally, it’s easier to budget for and vary the amount of money that you spend on marketing from month to month. So, not only will you be getting more for your money, you’ll also be able to keep a closer eye on your return on investment.

  • Target your Promotions

Another benefit for choosing below the line marketing is that you can target your promotions. To an extent, you can also do this on TV and radio by choosing a time of day and channel that your customers might be watching. But this is not an exact science and you can’t really target your promotions any more than this. 

Below the line marketing can be targeted to reach social media pages and community meet-ups with the sort of people who would likely become your customers. This far more target approach to marketing improves your chances of reaching your customers, ensuring excellent value for money. 

  • You Have the Chance to go Viral

Most of our clients don’t really think much about going viral, but it can be really influential for their business. Going viral on a platform like TikTok can really boost your brand engagement and increase your sales in the long term, especially if you’re looking to reach the younger generations, who spend the most time on the app. We can’t emphasise enough just how influential this can be for growing your customer base and the right below the line marketing strategy couldn’t make this easier.

Want to Collaborate with Brand Culture?

If below the line marketing sounds right for you, then feel free to get in touch with our team today. We’ll be able to give you advice on how to take advantage of this form of marketing and make it work for you in the long term.