What to Consider when Planning a New Marketing Campaign

There comes a point in time when your marketing strategy has run its course and it’s time to plan something new. Planning a new campaign can feel like quite an intimidating and overwhelming task but it doesn’t have to be, especially with the aid of our team at Brand Culture. We can help you to craft a campaign that will reach out to potential customers, gain their trust and convert that reach to sales. Whether you’re launching a new product or you just want to freshen up your brand image, the perfect marketing campaign is closer than you think.

What to Think About when Planning a New Campaign?

Here at Brand Culture, we specialise in facilitating brand partnerships, a unique and effective form of marketing that has become very popular over the years. Brand partnerships offer you the chance to push your brand to the next level, helping your business grow into its full potential. We’re experts at finding the right partners, not settling until we’re sure that both of our clients will really benefit from the collaboration. It’s vital that you think your campaign through before getting in touch with us, because the more information that we have about you and your potential campaign, the easier it will be for us to find a great partner for you. 

What Audience Do you Want to Reach?

Every marketing campaign has a target audience, a group of people that your business wants to reach with your campaign. While its true that you probably want to reach everyone, the reality is that this isn’t an attainable goal and it’s important that you pick a smaller target audience to advertise to. A focused campaign will be more effective than a general one. 

So, take the time to do some research into the groups who buy your products and who could benefit from them. These two groups become your current audience and your target audience. Your target audience is the foundation of your new campaign but it is important to make sure that you focus on the new audience and don’t alienate your current audience. You can’t grow your business without maintaining the business you have.

Decide on your Objectives

The main aim of your marketing campaign is to sell products and services, but it’s easier to achieve that aim by primarily focusing on smaller objectives. Consider more attainable goals like gaining followers on social or selling one specific product or service. This makes it much easier to measure the success of your campaigns. 

Don’t be disheartened by small wins like these because they can be incredibly influential. Increasing your following might not mean that you have a boost in sales straight away, but it does mean that you’ll stay in the mind of your potential customers. In the long run, this means that you will see a slow but steady increase in sales.

Consider the Strategies You’re Willing to Use

This consideration can be really influential in our choice of partner for you, so do let us know what you’d be willing to do and what you’d like to do as part of your campaign. One of the great parts of brand partnerships is the creative, elaborate campaigns that come as a result of both partners being willing to go there. 

We have facilitated a number of really creative campaigns that wouldn’t have been possible if our clients were working on their own. You can read through them on our website if you’re looking to get inspired. Take some time to think about the sort of campaign that you had in mind and talk to us about it during your consultation. It can make all the difference to your campaign, we can promise you that. 

Interested to Find out More?

If you’d like to find out more about brand partnerships and how they can help you create that perfect marketing campaign, then feel free to contact our Brand Culture team today.