Ways to Choose the Right Brand Partner for you

If you’ve decided that engaging in a brand partnership is the right choice for you, then the next step is choosing the right partner for your business. This is a big decision as you need a company that aligns with your ethos and values, and a company that works in a similar field that the partnership makes sense, but isn’t too close to your business’ products that the partnership doesn’t make sense. This might sound like a lot of work however, Brand Culture is here to help and guide you through each step of the way.

We are a leading creative marketing agency that specialises in facilitating brand partnerships. Our many years of experience make us a great team to turn to for this exact reason. We know just what to look for in brand partnerships, knowing who will work well with which brands. For example, we paired Illumination’s new film Sing 2 with ROXi, an exceptional TV and music brand. ROXi had the opportunity to run a ‘Sing 2 take over’ including offering their customers the chance for an all-expenses-paid trip to London to see their name up in lights at the O2 arena. 

This post will help you identify who to work with when planning a brand partnership and how to get those most out of it.

Do the Brands Have Similar Values

The importance of this consideration cannot be understated. It is so important that the values of the businesses overlap, otherwise, the partnership will only alienate both audiences and it certainly wouldn’t be the best investment of either brand’s time and money. Here at Brand Culture, we carefully vet each and every brand that we work with to make sure that we match them with the right people. We’re committed to exceeding your expectations and this is one of the ways that we do this. We’ll make sure that they match in the sorts of industries they work with, making sure that there is at least some overlap between what they do. This will establish the core of the relationship.

Do the Brands Have Similar Targets and Objectives?

This is another important step to consider. You don’t want to be working with a partnership that has a high level of audience overlap. You want to reach similar audiences that might not have heard of or considered your band before. For example, our Readly and Diet Coke partnership was ideal because they had similar target audiences but they didn’t necessarily overlap. By putting them both together they both benefited from having similar target audiences. 

Objectives should also be aligned because you’ll want to manage expectations. What will the brand partnership look like? Who will do what and how long will the partnership run for? These are all questions that should be asked before work commences. Knowing what each brand is willing to do and for how long is another way to ensure that they are properly partnered. If you’re looking for some guidance with this, then we’d be more than happy to help.

Want to Find out More?

Putting together a brand partnership isn’t a quick fix or stress-free process but it is definitely worth it in the end, especially when you’re working with an experienced company, like Brand Culture. If you’d like to find out more about choosing the right brand partner for you, then feel free to call us today at +44 (0)207 720 3415. We’d love to hear from you.