Want to Work with a Below the Line Agency?

Have you heard about below the line advertising? Are you wondering how it can benefit you? Are you looking for a forward thinking agency to work with that specialises in this form of advertising? Then you’re in the right place. Our team at Brand Culture can offer you the advice and guidance that you need for your next advertising campaign. 

With years of experience working in the marketing agency, we can help you build the ideal partnership to help you draw in new customers and build up a loyal customer base. So if you’re looking to find out more about below the line, this post is designed for you. We’re more than happy to explain to you exactly what it is and how it can help you grow.

What is Below the Line Advertising?

The name below the line doesn’t really give any clear indication of the sort of advertising that it offers. Essentially, it is a form of advertising that is run on alternative media. This means that it is not included on mainstream radio, television, billboards, print, or film formats. As such, it’s usually associated with newer forms of media, like direct mail campaigns, social media marketing, trade shows, catalogues and other forms of media. Here at Brand Culture, we specialise in brand partnerships, which is a specific form of this below the line advertising. With our help, you can create a very specific form of below the line advertising. 

What Does that Mean to Your Business?

It means that you’re building a relationship with your customer, specifically targeting a certain group of people rather than reaching a mass audience. This can really help you to find the right customer base for you, particularly if you’re aiming to speak to a younger, socially aware audience. 

Digital natives are more likely to engage with below the line marketing, which allows you to really reach out to them. And the flexibility of a below the line campaign allows you to personalise your advertising, using the data you have about your customers to use their names or customise their ads to suit their needs.

While we don’t create personalised adverts, our team can facilitate amazing brand partnerships for new campaigns and development. In recent years, this has become a very digital role, which is particularly shown by the brand deal that we facilitated between Del Monte and Jurassic World: Camp Cretaceous. This game-based partnership was aimed at young families. 

By appealing to the digital experience, Del Monte appealed to mothers everywhere, who benefited from their child being entertained and the delicious and nutritious snacks that Del Monte can provide. As a result, below the line marketing was used to raise awareness of Jurassic World: Camp Cretaceous and widen the customer base of Del Monte.

Are there any Advantages to this Type of Marketing?

They are really excellent value for money. Our team is exceptionally good at their jobs and we know that we can offer you excellent service for the money that you invest with us. Our below the line advertising is really affordable and can be scaled up if necessary. Often our deals only work with an agreed upon amount of product, so you have full control over the amount of money you’re spending. Additionally, it is easier for you to gauge the impact of your advertising because there are several ways that you can track its effectiveness. You can really see how much your business is benefiting from our below the line advertising.

If you’d like to find out more about our below the line advertising, you can get in touch with us today by giving us a call on +44 (0)207 720 3415.