The Benefits of Brand Activation

If you’re looking to revolutionise your brand image then it’s best that you consider how you’re advertising to your customers. Advertising is so much more than making your customers aware of your products, it’s about presenting your company, its ethos, aims and social positioning. And your marketing strategy needs to reflect that, which is why brand activation has become such a big part of marketing in recent years. 

Brand activation is all about creating a connection with your customers, creating an emotional response to ideas and, most importantly, your products. This can be done in a variety of ways, but it often involves collaboration between two or more companies. This collaboration could include some sort of deal that your customers get to benefit from or it could be a joint event that both of your customer bases are invited to. This is where we can help. 

Here at Brand Culture, we specialise in arranging these brand deals, bringing together the perfect collaboration for both of our customers. We’re the best place for you to start if you’re interested in finding out more about brand activation, particularly as we have worked with big household names like Coca-Cola and Energize. 

What are the Advantages of Brand Activation?

  • Can Strengthen the Relationship you Have with your Customers

There is nothing more important to your business than the relationship that you have with your customer. In the past your business was only required to not have an tarnished reputation. But in today’s world of social media, your customer wants to know you or at least they want to know your brand. This is an incredibly important thing to take note of because your customer is seeking connection and validation, they want to see your company have morals and opinions beyond just making money. It’s the idea of a customer feeling valued but with a personal connection and the best way to build such a relationship is through brand activation.

Not only does brand activation help you to attract your target audience but it also helps to improve your image. By associating yourself with another brand or event, in particular, you help to build a picture of what your company is like, something that your customer will be attracted to. This goes far beyond the initial purchase they might make with your company, brand activation can help to create a loyal customer base, particularly as they can bond with other customers over their enjoyment of your brand. 

  • Can Bring you Some Necessary Feedback

Building off this idea of relationships, brand activation has the potential to bring you some much-needed feedback. It can be really easy to forget exactly what your customers are interested in, but this could be damaging as you lose touch with your audience and therefore lose their loyalty. But brand activation offers you the opportunity to open yourself up to feedback.

This can be done in a very upfront way through the use of questionnaires or it could be used in a more nuanced way, by evaluating your customer’s behaviour as a result of your brand activation. For example, have you engaged with the campaign, did you see an increase in sales or did your brand partner see an increase in attention? This sort of feedback can only be useful before better understanding your target audience but it can also change the future direction of your marketing strategies.

If you’d like to find out more about brand activation and how it could be the perfect step for your marketing strategy, then please get in touch with our team today by giving us a call on +44 (0)207 720 3415 to find out more.