BRAND CULTURE WINS GOLD IN THE INSTITUTE OF PROMOTIONAL MARKETING’S INAUGURAL SPECIAL EUROPEAN INDUSTRY AWARD CATEGORY
The Institute of Promotional Marketing has presented its inaugural Special European Industry Gold Award to Brand Culture for its Energizer batteries ‘For Movie Moments That Last And Last’ campaign, which demonstrated a culturally relevant core campaign idea that helped markets achieve amazing results.
The campaign ran in 21 markets and offered consumers an HD digital movie download from Twentieth Century Fox, worth £6.99, when they purchased a pack of Energizer Batteries. Brand Culture worked with Energizer’s central team to devise and deliver the gift-with-purchase promotion, which contributed to Energizer cementing its position as the No1 battery brand in Europe.
Building on the success of their award-winning Fox Movie Download promotion, Brand Culture’s latest work for Energizer is their ‘For Longer Lasting Holidays’ campaign, which leverages the consumer passion point of travel.
Currently live in 34 markets globally, the promotion offers consumers £25 back when they spend a minimum of £100 with leading accommodation website Booking.com. The campaign is supported by off-pack point of sale, press advertising, experiential, digital and social.
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