Ideas on How to Implement Creative Marketing

Creative marketing is more important for your business now than ever before. Gone are the days when marketing was straightforward and separate from your identity as a company. Now marketing needs to be creative and subtle, gently pushing yourself in the eyes of your target audience without seeming pushy and annoying. 

This can be incredibly overwhelming if you’re not used to creative marketing, especially as there are so many different ways for you to advertise to a wide audience. So if you’re struggling to know where to start, this post from the team at Brand Culture can help you. 

We’ve been working in the creative marketing sector for years and we want to share our ideas for putting together a creative marketing campaign that will be incredibly effective. 

  • Make your Social Media Feel Authentic

Authenticity is a big part of creative marketing. Customers don’t want to see you as just a company, they want you to be an authentic member of society, allowing you to connect with them and care about social issues. This authenticity can be best shown through your social media, so it’s important that you use it to your advantage. For example, you could try posting the behind scenes of a business’ daily work, allowing you to show the people behind the logo. 

You could also use your social media as a chance to get real-time feedback from the customers that follow you. Through these platforms, you can interact with your customers by replying to the comments and using their feedback to inform other posts and plans for your business. With an authentic, open brand image, you’ll be able to market your business without it feeling like marketing, which will, in turn, make it more effective.

  • You Can Step Away from Social Media

We cannot under emphasise the importance of social media for your business. It is a key platform to connect with your customers and promote new products, services and events. But don’t forget that you don’t always have to be dialled in to social media, taking a moment to step away and create a marketing strategy that isn’t focused on your social media might be an effective way to use creative marketing. 

As we start to recover from the effects of lockdown and the global pandemic, there are a lot of opportunities for in-person campaigns in a variety of situations. For example, you might want to put together a stall or booth at a big event or festival to reach potential customers. Offering the opportunity to experience something unique and different is a great way for your customers to connect with your brand and will become an effective marketing tool. These experiences can even be shared on social media, allowing the whole thing to come full circle.

  • Invest in Brand Partnerships

Here is Brand Culture, our speciality is creating quality brand partnerships between brands and entertainment companies. This means that we partner well-matched companies and facilitate a deal that will be mutually beneficial for both parties. This can be incredibly useful for customers on both sides of the deal because they get to reach a wider audience than they might otherwise have had. 

One example of this is the deal that we facilitated between Readly and Diet Coke. This allowed Readly to reach a wider audience that might otherwise be available to them. Additionally, Diet Coke could benefit from the shift in its reputation to a company that was associated with taking a break and investing in self-care. A brand partnership can be revolutionary for the perception of your brand, which is what makes it such a big part of creative marketing. 

Want to Collaborate with Us?

If you’re interested in finding out more about creating marketing and the benefits of a brand partnership, then feel free to get in touch with our team today by giving us a call on +44 (0)207 720 3415. We would be more than happy to talk you through the entire process.