How to Focus your Brand Activation on a Target Audience
Are you looking to invest in brand activation? This is a fantastic way for you to reach a bigger audience and expand your customer base. Here at Brand Culture, we specialise in facilitating excellent partnerships between our clients for targeted brand activation and are leaders in the field when planning your brand activation. We are an award-winning agency that can leverage the entertainment and lifestyle industry to enhance your customer’s experience with your brand.
But it isn’t always as easy as we make it sound, particularly if you’re struggling to focus your brand on a specific target audience. Finding your target audience is the first step to brand activation and we can help you. So, here are our suggestions on how to focus your brand activation on your target audience.
Start by Defining your Target Audience
Who are you trying to reach with your brand activation? What reaction are you attempting to achieve? Do you want your brand activation to increase your sales or to change your reputation? These are the sorts of questions that you should ask yourself when trying to define your target audience. And understanding your target audience is the first step in building up an effective brand activation campaign.
Build yourself an ideal customer persona and work from there. Ask yourself what are their demographic, psychological attributes and preference? We would recommend that you take the time to do some research into who your customers are currently and who you would like to expand out to reach. Armed with this information, you can market your brand in a way that will reach your chosen audience, allowing you to make the most of your brand activation.
Understand the Type of Advertising your Target Audience Responds to
This is so important for making an effective campaign because not every customer will respond to advertisements in the same way. Younger generations tend to react to brand activation differently to older people, so understanding these differences can help you to build up an effective campaign. For example, our clients, Del Monte and Netflix, both wanted to reach young families.
By pairing them together, we created a fantastic campaign comparing all of Del Monte’s products with Jurassic World: Camp Cretaceous. The AR experience was designed to inspire and educate children while providing their parents with the chance to encourage their children to eat more fruit. Understanding how to create a campaign that encouraged children to eat fruit without much of a fuss was key to the success of this campaign, and the result was a campaign that benefitted both of our clients.
Remember what is Important to your Own Brand
Building up a target audience for your brand activation should really be inspired by the ethos of your own business. Understanding what is important to your brand and what influences your creation will influence how you advertise. Remember what it is you’re trying to communicate about your business through your brand activation. For example, are you trying to reveal your interest in green initiatives and looking after the environment and hoping to encourage your customers to do the same? Then this will really influence the partnerships that you create for your brand activation.
If you’re looking for some support in your brand activation, then feel free to give our team a call today at +44 (0)207 720 3415. We would be more than happy to help you create your target audience and facilitate your brand partnership for your next brand activation. With Brand Culture, you’ll be able to really make the most of your advertising budget.