How Does a Brand Partnership Influence your Brand Value?

There are so many different ways for you to reach your audience these days. Social media or targeted email campaigns, in-person experiences, and many others. But our preferred option are definitely brand partnerships, which are mutually beneficial agreements between two or more businesses and organisations, facilitating increased brand exposure, and introducing new audiences to the brands. Here at Brand Culture, we’re specialists in brand partnerships, bringing together clients, from big drinks companies to entertainment, to create the perfect campaign for both of them. 

Why are Brand Partnerships Preferred?

  • Help to Build Trust

In today’s day and age, trust is one of the most important things that a brand can have. Once you lose the trust of your customer base, you’re more likely to fall on hard times and it will take a lot to build your trust back up again. Brand partnerships can help with this because when two reputable brands come together, it shows that they trust each other, which shows consumers that both the brands also can be trusted by them. Meaning to say that if a customer trusts the brand that you partner with and has had a good experience with the company, then the customer will feel that they have a positive experience with you. In turn, this will mean they will be more likely to trust you and your work.

  • Can Add Value to your Products and Services

Another benefit to working with a brand partner is simply that it adds intrinsic value to your products or service because of your association with another company. This is because there are two stakeholders involved, both of which are bringing something to the table, bringing extra value to your business. For example, we helped to facilitate the partnership between the restaurant chain Frankie and Bennies and the release of the Addams Family Movie by 20th Century Fox. 

This partnership offered an opportunity for children to eat for just £1 in celebration of the movie’s release. This allowed both the companies to increase the value of their services. Frankie and Bennys benefited from more customers and the movie profited from more viewers at the box office. Both improved the value of their services just by coming together into a brand partnership.

  • They Build up a General Buzz

Nothing can get a social media buzz than a high profile brand partnership. This can be really useful for both the brands involved in the partnership because a lot of the advertising is being done on your behalf by social media users. This can be so influential because the more that you take advantage of the general buzz around your partnership, the more people you’re going to reach. The chance to excite potential customers is really important because it will affect both a short and long term reaction. Even once your partnership comes to an end, people will remember your company and turn to them when they need help.

Want to get Involved with Brand Partnerships?

Brand partnerships are a relationship of equals, both sides giving something towards their partnership. As such, you have to be prepared to give up something, like a special offer to your potential customers. But this will always come back to you because special offers will pull in even more customers than you might expect. 

For example, the brand partnership that we facilitated between Diet Coke and Readly, offered a two-month free subscription with the purchase of Diet Coke. This was definitely a sacrifice on behalf of the Readly but it worked out in their favour, pulling in a whole new audience.

So if you’re interested in finding out more about brand partnerships and how they could benefit you, then feel free to get in touch with us today at +44 (0)207 720 3415. We look forward to working with you soon.