We brought together DreamWorks’ Trolls with The United Nations (UN), The UN Food and Agriculture Organization (FAO) and the UN Foundation (UNF) for a global a campaign to mobilize action for a healthy diet and sustainable living. As part of the International Year of Fruits and Vegetables, the

Trolls invited the world’s children to become #TrollsFoodHeroes by taking actions like eating more fruits and veg, eating a variety of them, and reducing food waste, habits they will hopefully retain for a lifetime. The campaign was brought to life with 60” & 15” video PSAs that were

translated for distribution in over 130 countries. There was also a series of engaging social media cards, coverage at the World Expo in Dubai, inclusion in the TeachSDG initiative that reaches more than 40,000 teachers, plus a special edition sheet of UN stamps by the UN’s own Postal Administration.