In the light of the coronavirus outbreak, our client Universal Pictures decided to move the initial theatrical release of Trolls World Tour to a premium video on demand release, bringing Trolls happiness into the homes of isolating audiences.

To promote the film’s release, Brand Culture looked to secure relevant digital partners who could raise awareness and bring a little Trolls magic into homes across the UK and beyond.

Brand Culture facilitated two wide-reaching digital partnerships with leading UK mobile carrier Vodafone and global ecommerce giant Groupon, promoting the PVOD release to millions.

Groupon

Groupon are celebrating the PVOD release of Trolls World Tour by encouraging consumers to ‘Find Happiness Inside’ with a variety of at-home experiences and retail therapy ideas across fashion, health & beauty and home & garden. The campaign launched on 6 April in the UK, Italy and Germany to coincide with the film’s release date and will roll out in a further 9 markets throughout Spring and Summer. The campaign should result in over 400M digital impressions during release week alone.

Vodafone

As the telco brand look to entertain their customers while at home, we’ve teamed up with Vodafone to offer their 3 million VeryMe subscribers the chance to win the ultimate night in with Trolls World Tour. This is supported through their loyalty platform app and digital communications.