To celebrate the long-awaited release of Minions: The Rise of Gru on 1st July 2022, we partnered with Scoro, the end-to-end work management software brand. Given the
Minions’ status as the world’s greatest workforce, team management software solutions was a key category for Universal Pictures. This collaboration allowed us
to authentically align with a brand who emphasise the importance of teamwork and reach new audiences in an unexpected way.
The campaign ‘Conquer your chaos’ was launched with an OOH takeover of Old Street Station, targeting the many tech and start-up companies in the area. This was supported with paid social media and digital amplification including a 30′ OLV ad that ran on YouTube. Working with The Drum, Scoro also hosted an exclusive event for media agency CEOs on productivity, with the venue decked out with themed collateral and Minions goody bags handed to attendees.