We partnered breakout B Corp Certified bamboo paper products brand The Cheeky Panda with DreamWorks Animation’s all-new Kung Fu Panda series, launching on Netflix in July 2022. The Cheeky Panda champions bamboo as a sustainable and environmentally friendly
alternative to paper-based products. The Cheeky Panda have looked to leverage the most famous (and cheeky) panda in popular culture, Po the Kung Fu Panda, to launch an on-pack promotion across several hundred thousand packs of their best-selling kitchen roll and
baby wipes products, giving shoppers the chance to win a panda-themed weekend of adventure in Edinburgh. The campaign is amplified via in-store, OOH including London bus sides on over 300 buses, paid social and digital activity, running from 4 July to 30 September 2022.