To celebrate the release of The Boss Baby 2: Family Business we partnered our client Universal Pictures with HiHi, an industry leading business telecommunications provider, to deliver the brand’s first ever partnership campaign! HiHi fully embraced the film release

and its playful links to business in a through-the-line campaign with heavyweight ATL investment. This featured a fully integrated Boss Baby TV ad, digital non-skip video ads and a paid social media campaign across LinkedIn and Facebook to drive the key campaign line

‘Boss your Business with HiHi’ over a 10-week period. The brand was delighted with the performance of the campaign, achieving 41m+ impressions via the TV spot alone and resulting in HiHi’s busiest month of the year for brand leads and revenue.