context

Following the huge success of a 14-market campaign we delivered for Energizer, they came back to us with an even bigger challenge.

How can we offer a guaranteed gift with purchase across 21 European markets that will excite customers, engage consumers and drive sales during the peak Christmas season?

solution

Negotiating a deal with 20th Century Fox, we secured Energizer’s consumers access to a selection of 20 blockbuster movies in HD to download and own.

Again acting as their lead agency, we developed and managed all aspects of the campaign including: strategy, concept, on-pack/POS/toolkit creative, trade/market sell-in documents, redemption website design and build, briefed/negotiated/managed all third-parties and overseeing all artwork approvals.

outcome

2017 was a hugely successful year for Energizer and the movie download campaign played a significant role. They stole market share from competitors, experienced year-on-year sales growth, increased sell out levels and consequently became the no.1 battery brand in Europe. The campaign was so successful that we have implemented a Year 2 of this campaign – stretching into APAC & Africa.