We partnered Del Monte with the smash hit Netflix series Jurassic World: Camp Cretaceous – the exotic home to tropical fruits, wild dinosaurs, and adventure-seeking kids – to create themed packaging across their entire portfolio: fresh fruit, preserved fruit, fruit juices, fruit cups, ice creams, squeezies and more (100+ SKUs) totalling 25M+ units in 58 markets.

This was supported with heavyweight ATL media including a 20” TVC (Del Monte’s first TV ad in over 30 years!), OOH, print, paid social and influencer activity, as well as a large-scale shopper marketing campaign at key retailers across North America, Europe, Middle East and Africa.

Del Monte also developed an unprecedented digital experience in the form of a custom-built, multi-level ‘Dinosaur Challenge’ game that enabled players to unlock exclusive AR content, badges and rewards including a headline prize of a family trip to Universal Orlando Resorts.