DreamWorks Animation’s new family adventure, Abominable, is an epic tale that sees teenager Yi and her friends take a lost young yeti on a 2000 mile journey from the streets of their Chinese city to the peaks of the Himalayas in a bid to get him home.

To mark Universal’s release of the film in cinemas on 11 October, Brand Culture were tasked with finding a relevant brand partner to help raise awareness among families.



Brand Culture identified Chopstix, the largest oriental quick serve restaurant in the UK, as the ideal brand partner to develop a themed campaign across their owned and franchised restaurants, helping to gain recognition and engagement among consumers.

Currently live, the campaign is supported with a UGC element, inviting consumers to snap and share a picture with the film’s fluffy yeti, Everest, for the chance to win a trip to Norway.

Chopstics Noodle Bar and Abominable


Results pending.