Armor All, industry leaders in car care for over 50 years, believe quality car care should be accessible to everyone – whether your car is on your driveway or in the pitstop! That’s why, in March 2021, they announced an exciting three-year global partnership with Red Bull Racing to help drive brand awareness and sales.





Brand Culture helped Armor
All activate the partnership in retailers across 20 markets including EMEA, APAC and LATAM. Whilst this first phase saw eye-catching Red Bull Racing assets integrated into a range of Armor All POS materials to celebrate the

new partnership, the second phase saw incorporation of a motivating consumer promotion into the POS, offering shoppers the chance to win exciting prizes in 2022. A global toolkit was developed for each phase to ensure all markets could activate with ease and consistency.


Achieved significant incremental space at retail across major accounts.