To celebrate Universal’s hotly anticipated theatrical release of Sing 2, we partnered the iconic, feel-good movie with TV Music brand ROXi, to encourage audiences to dream big dreams this January! Inspired by the themes of stardom and following your dreams in the film, ROXi is supporting the release with a 4-week campaign, including heavyweight ATL spend. At the heart of the campaign is a 30’ TV spot, highlighting a
Sing 2 takeover of their platform, which for a limited time only, features exclusive channels and playlists inspired by the movie! ROXi will also be running a paid social campaign across Facebook, Instagram, LinkedIn and Youtube to expand their reach and promote a competition in collaboration with Cineworld, where fans could win an exclusive VIP trip to London where they will get to see their name in lights at The O2.
This is the brand’s very first entertainment partnership, and we are delighted to see ROXi embrace the release across all of their comms, especially during an exciting period of growth for the brand, who recently launched their very own TV Music app, which is available on Smart TVs across the country!