Car Air Freshener brand California Scents approached us to help them develop a consumer-facing, multi-market campaign to support the launch of their brand refresh in April 2022.

The brand required strong campaign creative to capture the essence of the brand, secure all-important in-store visibility, and unify future activations in 2022 and 2023.



Having developed the campaign line ‘Fun in Every Drive’ as a celebration of the brand’s Californian spirit, we produced a range of eye-catching POS materials. To help California Scents put even more fun in every drive, we


invited consumers to enter a prize draw to win a California road trip. We also developed a promotional mechanic framework for all participating markets, which featured a wider prize pool for markets to localise.





The campaign has rolled out to 60+ international markets across EMEA, APAC & LATAM.