This weekend Red Bull Racing’s Max Verstappen was crowned Formula 1 Driver’s Champion for the 2021 season and along with our clients Armor All, who are the official auto care partner of the Red Bull Racing team, we’re joining in the celebrations!

Armor All, who’ve been industry leaders in car care for over 50 years, believe quality car care should be accessible to everyone – whether your car is on your driveway or in the pitstop. That’s why, in March this year, they announced an exciting three-year global partnership with Red Bull Racing to help drive brand awareness and sales.

The race was on for Brand Culture to help Armor All activate their first campaign to celebrate the partnership in retailers across 20 markets including EMEA, APAC and LATAM. Phase one saw eye-catching Red Bull Racing assets integrated into a range of Armor All POS materials, while phase two included a motivating consumer promotion offering shoppers the chance to win Armor All and Red Bull Racing co-branded merchandise.

Congratulations to all involved and we can’t wait for what next season brings!