We’re delighted to pull back the curtain on our latest multi-market promotional campaign for Energizer, in what’s sure to be a crowd-pleasing collaboration with Universal Pictures/Illumination Entertainment’s upcoming cinema release SING 2.

The promotion is activating in 36 markets across the EU, Middle East, APAC and LATAM, making this a truly global campaign.

Energizer batteries are all about longer-lasting performance, making them the ideal partner for Sing 2, which sees Buster Moon and his animal friends digging deeper than ever to put on a musical performance of a lifetime.

The fun characters take centre stage in our promotion, too, with consumers in 27 of our markets being offered a SING 2 soft toy with every purchase of participating Energizer products. A further nine markets will be giving consumers the chance to enter a Prize Draw to win a range of themed prizes.

This campaign builds on our previous six international promotions for Energizer, which have all succeeded in helping the market-leading battery brand drive sales through securing incremental and off-shelf retail space.