Brand Culture and our client, Energizer, were up against some stiff competition – all vying for recognition in the ‘Long Term Marketing Strategy (3 years or more)’ category of The Drum Marketing Awards 2020. Of the 9 finalists, Brand Culture and Energizer were the only entry to receive a coveted ‘Highly Commended’ for the strength of our International Promotions Strategy. A strategy that has successfully tapped into consumers’ passions across 30+ EMEA & APAC markets over the past 4 years. Judges were impressed by the strategic thinking, execution in the activation and the powerful results.