In 2004, Brand Culture (BC) launched with the aim of bringing something fresh to the world of entertainment-led brand partnerships, promotions and marketing campaigns.
15 years on, and our agency represents some of the world’s biggest and best loved brands and entertainment property owners.
We’re thankful to our amazing clients past and present, who’ve believed in us and shared in our incredible journey. And we’re extremely proud of our passionate team and the award-winning work we produce.
So as we knock on the door of a new decade, we decided to take a brief trip down memory lane to look at some key highlights for us:
2004 – retained by leading independent UK movie distributor Momentum Pictures – a relationship that would continue for seven years
2005 – Developing the strategy and bespoke content for Stella Artois’ dedicated digital movie platform, Studio Artois
2008 – As the financial world crumbles, Brand Culture outgrows our first office in Brixton, taking up residence in the bright lights of Clapham
2010 – We begin supporting MediCinema, a charity that helps hospital patients and their families feel better through the power of film
2011 – Working on brand partnership campaigns for Momentum Pictures’ Oscar-winning movies The King’s Speech and The Fighter
2012 – Retained by Universal Pictures (UK) to deliver their brand partnerships in support of their forthcoming cinema releases
2012 – Rolling out a multi-territory instore and digital campaign between SEGA, Duracell and the London 2012 Olympics
2014 – Delivering our first multi-market gaming partnership and promotion for Coca-Cola
2015 – Despite England’s poor performance in the Rugby World Cup, BC remain uplifted through working on Coca-Cola’s sponsorship of the tournament
2015/16 – Winning back-to-back Screen Awards for our partnership work on Illumination’s The Secret Life Of Pets and Minions with Petplan Insurance and Green Giant respectively
2016 – Our first award-winning multi-market shopper promotional campaign for Energizer launches, in partnership with Universal Pictures & Illumination’s The Secret Life Of Pets
2018 – Winning Gold for Best use of content in a live or experiential setting at the Corporate Content Awards for our work with S&P Global Platts
2019 – In an industry first for both brands, we partner Booking.com with Energizer for a shopper promotional campaign that we roll out in over 30 markets
2019 – Winning 4 x IMC Awards and 4 IPM Awards for our work across Universal Pictures, Energizer Batteries and Coca-Cola
2019 – BC’s second Star Wars movie campaign with Coca-Cola Zero Sugar launches in 49 markets, this time with The Rise Of Skywalker