Your favourite animated friends Max, Duke, Snowball and friends are back!  Helping to get everyone’s tail wagging about the release of The Secret Life Of Pets 2 in cinemas on May 24 are the following brand partnerships developed by Brand Culture:

Marriott International

Leading hotel chain Marriott International were looking for the perfect entertainment property to help with the launch of their new loyalty platform Marriott Bonvoy and communicate the hotel chain is perfect for families.

Their ‘Playtime Awaits’ campaign is running across the UK, Germany, Spain and France and features Snowball, Max and Gidget indulging in their own take on playtime across hotel media, paid digital and social. There’s also a UGC element to the campaign, calling on pet owners to share favourite pics and videos of their pets enjoying playtime for a chance to win a family trip.


Animal Friends Insurance

Every pet owner thinks their pet is a bit of a hero, so it follows they want to look after them the best they can. So we reached out to Animal Friends, one of the UK’s leading pet insurance companies, to develop a themed campaign with Pets 2. Using the campaign theme ‘Even super pets need looking after’, they’ve created an integrated TV spot highlighting the traits of a ‘super hero Animal Friend’ to encourage pet owners to take out a policy.

The campaign is also supported by digital display, paid social media and a homepage takeover. The brand has also sponsored a ‘doggy ice cream truck’ as part of Universal’s nationwide film promotion tour visiting pet festivals.


OTTY mattresses

In an industry-first, we worked with award winning and innovative smart mattress brand OTTY to create a digital campaign using the famous traits of the Pets characters.

Across programmatic and paid social, OTTY has created a number of different treatments with key characters to highlight the benefits of their product.


The Secret Life of Pets 2 is in cinemas May 24.