Brand Culture’s latest promotional campaign for Universal Pictures is live! We’ve brokered a partnership with Govia Thameslink Railway, the largest railway service in the UK, to support DreamWorks Animation’s ‘How To Train Your Dragon: The Hidden World’, in cinemas February 1st.

The campaign encourages families to ‘discover new worlds’ by train and offers ticket buyers the chance to win an adventure-fuelled family holiday to Denmark. To support the partnership, GTR are running a large-scale campaign across DOOH, Radio, Press, Digital, and Social. Find out more HERE.

‘How To Train Your Dragon: Hidden World’ is the third and final instalment in the successful franchise and is already setting new records overseas.