Something green and grumpy is hitting cinemas…with a snowball! Illumination’s retelling of the classic Christmas tale, The Grinch, is released by Universal Pictures in the UK today, and we’ve developed three fantastic brand partnerships to support the release to put a smile on everyone’s faces – even the Grinch himself!
Pertemps – Turn your frown upside down
Who hasn’t experienced a grinchy line manager at work or felt their job was making them a bit of a grinch?
Drawing on this premise, we approached leading recruitment consultants Pertemps with a unique idea: using a promotional association with the Grinch, they could engage everyone in the UK who feels unhappy at work, and then encourage them to speak to Pertemps about getting a job they can truly smile about.
Pertemps have created a TV spot, digital out of home, point of sale in their 200+ branches, along with offering the chance to win a holiday for everyone who speaks to Pertemps about ‘turning their frown upside down’.
Yolt – Start your Christmas scheming early
In our first-of-a-kind partnership with ING’s budgeting app, Yolt are targeting a millennial audience, encouraging them to avoid becoming a Grinch when it comes to Christmas and adopt smarter spending habits nice and early.
In a digital advertising campaign entitled ‘A Guide to Christmas Spending/Scheming’, clips of the Grinch are humorously interwoven with financial tips to help audiences prepare for the big day.
Laterooms.com – It’s never too late to love Christmas
In our partnership with the popular online hotel booking service, Laterooms.com are harnessing the Grinch IP to promote last minute Christmas getaways, under a campaign headline ‘It’s never too late to love Christmas’.
The promotion is offering audiences the chance to win a stay in a Grinch-inspired hotel room in London, with media like The Sun online, Mirror online, Unilad, The Hook and OK all publicising the Grinch room, reaching millions.