We are proud as punch to announce the launch of our latest activity with Johnson & Johnson.

Working closely with the team in Southern Europe, we developed a fantastic licensed deal with Universal/DreamWorks’ Madagascar IP to run across a range of Johnson’s kids products in 11 markets.

As well as negotiating the licensed partnership, we worked on the creative and oversaw campaign roll-out, which included exclusive Madagascar design packs, a TV-tag, in-store POS & events, paid digital and social media.

Caroline Rastin, Brand Culture’s Business Director comments: “Following our global Johnson’s/Storks movie activation in 2017, we were delighted to be invited by the brand to explore the wider licensing opportunities available to them. It’s been a wonderful opportunity to partner with Universal/DreamWorks and leverage a much-loved, globally-successful evergreen IP, Madagascar, which features family-favourite characters to really help communicate the benefits of Johnson’s products in a fun and relevant way.”