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Every little helps, doesn’t it?

Tesco is planning to extend their ‘pound zones’ – areas that offer non-food items for £1 or less – from 60 to 300 stores. So it’s clear the retailer is […]


Gaming Advances on Hollywood

As Next Gen consoles bridge the gap between video games and Hollywood movies, we’re seeing actors become far more integrated into video games. Activision has announced the 2014 instalment in […]


IPM Shopper Marketing 2014

Yesterday’s IPM Shopper Marketing conference offered some interesting insights and discussions from brands like Coca-Cola, Unilever and Samsung and their agencies. Many pointed out the danger of innovating first before […]


Monsterific prizes with Frubes!

    The Moshi Monsters have escaped Monstro City and made their way onto Yoplait’s new limited edition Frubes packs. Brand Culture worked with Yoplait’s Frubes (the UK’s best-selling fromage […]


Call it what you want, sponsorship works

At the ESA Sponsorship Summit yesterday, much time (too much, one could argue) was spent discussing the use of the word ‘sponsorship’ to define the nature of the industry and […]


TitanFall lands at Bafta’s Inside Games

Last week, Brand Culture attended The British Academy Games Awards and Inside Games showcase at London’s Tobacco Docks. For the first time, BAFTA gave gamers and industry enthusiasts the chance […]


It was a publicity stunt – but do we care?

They say a picture paints a thousand words but Oscar weekend showed us that it can make millions of people share it online. That photo from the Oscars struck a […]


TV partnerships in action

We dropped into Thinkbox’s annual Closer To Content event the other day, which covered the rise of content partnerships. There’s no doubt brands have become more open to exploring content-led […]


Any Ad-Driven Sunday

Last weekend, 100 million people across the globe tuned in to Super Bowl XLVIII and bared witness to a 43-8 maulling of the Denver Broncos at the hands of the […]


Moshi Monsters in the Hut

It was back in 2008 that Michael Acton Smith first came up with the idea of creating Moshi Monsters. Noticing how comfortable young children were using the internet, Smith saw […]