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TASTE THE ADVENTURE – Pizza Hut & Jurassic World: Fallen Kingdom

When BC’s partnerships team were briefed on the sequel to the 4th most successful movie of all time, we knew we had do deliver a promotion with real bite.

Requiring a campaign of monstrous scale to drive awareness to all audiences, we approached leading QSR, Pizza Hut, to develop a campaign across their three business units – Restaurants, Delivery & Express – this was the first time they had agreed to run a film partnership across their estate in the UK.

Decking out their Huts and windows with promotional POS, as well as offering two limited edition pizzas to celebrate the release of the movie – the “Meatysaurus” and “Veggiesaurus” – the brand also immortalised the iconic title treatment, T-Rex and Indoraptor on millions of pizza boxes, which were delivered during the theatrical release period.

Other notable activities from the partnership included 15m DM/partnership leaflets distributed to homes throughout the UK, website takeovers along with paid social activations, eCRM and SMS comms.

Jurassic World 2: Fallen Kingdom is in cinemas today.