Full Force Zero Sugar

It’s not every day a campaign brings together two of the world’s most recognisable brands and one of the biggest and most-loved entertainment franchises of all time.

That’s why we’re thrilled to have helped Coca-Cola activate their Coca-Cola Zero Sugar Star Wars: The Last Jedi partnership across Europe, developing limited edition aluminium bottle, sleek and mini can designs for consumers to collect. The six exclusive designs include Rey, Poe, Finn, Luke, Captain Phasma and Kylo Ren.

This huge team effort also saw us develop a market toolkit and point of sale with a campaign line ‘Full Force Zero Sugar’, while collaborating with Coke’s advertising and social agencies to develop a cinema ad and social campaigns.

Star Wars: The Last Jedi is in cinemas 14 December.