Energizer brings positive energy to families through the love of film

We’re delighted to announce the launch of our latest Energizer batteries campaign across 21 European markets.

Following on from our award-winning 2016 Energizer Christmas campaign – which saw us develop a promotion with the home entertainment release of Illumination’s The Secret Life Of Pets – Brand Culture has delivered a partnership with 20th Century Fox to give consumers buying Energizer batteries a digital HD film from Fox’s library of classic blockbusters.

Our scope involved working on the campaign strategy, identifying the promotional offer, negotiating the partnership, developing the creative and market toolkit and overseeing campaign roll-out. The campaign is being activated with on-pack, in-store POS, paid digital and social media to leverage the film assets and eye-catching creative.

Caroline Rastin, Brand Culture’s Group Account Director comments: “Our campaign with 20th Century Fox’s family-favourite blockbuster movies brings to life Energizer’s ‘positivenergy’ positioning and long-lasting power features in the context of the enduring positive emotions everyone associates with these films. Bringing Mr Energizer to the foreground in our creative as an enabler of ‘Movie moments that last and last’ further reinforced the brand’s connection with film, making it part of memorable family occasions.”