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Your pet’s favourite time of day is no secret!

It’s time to let the proverbial cat out of the bag and reveal our exciting partnership between the DVD/Blu-Ray release of box office smash hit The Secret Life of Pets and leading petfood IAMS.

The campaign asks consumers what their pets’ favourite time of day is (dinner time, of course!) and invites them to enter a prize draw for a chance to win a The Secret Life Of Pets watch with promotional packs of IAMS.
 
Supported by ATL and digital spend, the campaign is rolling out in all major grocery and pet stores around the UK and you can find out more about the promotion here.