Animated movie gives family brands something to SING about

For brands looking to engage a broad family audience and create genuine standout with their marketing campaigns, partnering with an exciting new animated movie can deliver fantastic results.

Following the huge box office success of Minions and our promotional partnerships with the likes of Green Giant, Frubes, Soreen and Capri-Sun, we’re excited to be talking to brands about another Illumination Entertainment title called SING. Due for release in cinemas on January 27 next year, the movie combines loveable characters with a fun, original story about a down-on-his luck theatre owner Koala Bear called Buster Moon (voiced by Matthew McConaughey) who hatches an idea to run the world’s greatest singing competition. 

The talent theme of the film reflects the huge consumer appetite for experiencing and sharing live performances, so SING is a fantastic opportunity for brands to not only develop themed shopper marketing activity but also experiential.

If you’d like to find out more about how your brand could partner with SING, please get in touch: