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Brand Partnership of the year 2

Brand Culture wins Screen International’s Brand Partnership of the Year Award

We’re delighted to have been awarded Brand Partnership of the Year by Screen International for the partnership we developed between Green Giant and Universal Picture’s Minions!

The judges said “it was an inspired partnership with a perfectly aligned brand, executed for maximum impact” and summed it up by saying it was “a brilliant brand match that hit the broad audience beautifully and was clever for not being obvious.”

The campaign was a great team effort, with months of working closely with Universal Pictures and General Mills. Victory is sweet…and sometimes yellow!