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Bob, Stuart and Kevin are back – and they’re hungry!

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Those little Minions love Frubes so much they’re back on limited edition packs across the UK.

Extending the partnership we developed with the UK’s #1 dairy lunchbox treat and Minions theatrical release, activity sees millions of limited edition packs featuring the Minions characters offering consumers the chance to attend a private screening of the film – which the Minions will also attend!

Minions released in UK cinema screens in June, recording the biggest ever three-day opening for an animation in the UK, going on to gross £47.3 at the Box Office.