Monthly Archives: April 2014

IPM Shopper Marketing 2014

Yesterday’s IPM Shopper Marketing conference offered some interesting insights and discussions from brands like Coca-Cola, Unilever and Samsung and their agencies. Many pointed out the danger of innovating first before […]

Monsterific prizes with Frubes!

    The Moshi Monsters have escaped Monstro City and made their way onto Yoplait’s new limited edition Frubes packs. Brand Culture worked with Yoplait’s Frubes (the UK’s best-selling fromage […]

Call it what you want, sponsorship works

At the ESA Sponsorship Summit yesterday, much time (too much, one could argue) was spent discussing the use of the word ‘sponsorship’ to define the nature of the industry and […]