Monthly Archives: November 2013

Axe partners with Battlefield 4

It may be called Lynx in the UK but in other territories Unilever’s male deodorant brand is called Axe, and the ‘Axe Effect’ is clearly in evidence in this new […]


Brands: make the Moshi of a monster franchise!

The Moshi Monsters entertainment franchise is a global kids’ phenomenon spanning best-selling toys, books, video games, trading cards, membership cards, the best selling kids magazine in the UK and mobile […]


Reach for the Skylanders with Fruittella & Chupa Chups!

The novel concept of bringing toys to life has made Skylanders one of the most beloved and successful children’s video game franchises of all time. In both North America and […]