Monthly Archives: June 2013

Branded Entertainment’s new chapter

Cannes Lions Jury president Simon Donato has been talking¬†about the power of storytelling through the use of branded entertainment. Cannes’ Branded Entertainment category is now in its second year and […]

Xbox One gets personal

So, in the development of Xbox One, Microsoft appear to be dialing into a key emotional need. Definition of the self: this emotional requirement drives so much of how we […]

PS4 & Xbox – One and the same? Part 1.

Brand Culture’s Managing Partner Scott White shares his thoughts from E3 in LA. The much anticipated Microsoft & Sony E3 pre-briefings ran today in LA, pitching the Xbox One against […]

We’re looking for a full-time Designer

Brand Culture Sport & Entertainment has a brilliant opportunity for a talented and passionate designer with around 2 years’ agency experience who would like to make their mark as part […]

Fast & Furious 6 bulks up with LA Muscle

Fast & Furious 6 raced into cinemas just a few weeks ago, making ¬£8.7m in its opening UK weekend and becoming Universal’s biggest ever three day opening in the UK. […]

Sony vs Microsoft: what to expect at E3 2013

Brand Culture are out in LA for 2013’s E3 Expo and it promises to be one of the most revealing in years. One of the key stories will no doubt […]