Monthly Archives: March 2013

Game on for Fridge Raiders’ Hank Marvin

FMCG brands are increasingly turning to the video game sector as a way of helping them engage their consumers and increase sales. Giving away tangible, physical assets like free games […]

Jaguar’s leap into entertainment

Jaguar and Ridley Scott Associates have teamed up to create a 15-minute film to help market the new Jaguar F-Type. Called Desire, the branded entertainment film stars Damian Lewis (Homeland), […]

How Nurofen’s turning pain into pleasure

It’s great to see Nurofen’s latest campaign choosing to upweight the brand’s emotional influence as opposed to focusing on the traditional headache tablet marketing message of its rational, functional benefits, […]