Monthly Archives: April 2012

Hidden Talent realises AFP’s potential

Did you see episode 1 of Amex’s Hidden Talent AFP show on C4? A nurse became an amazing climber in 18 weeks! The series, hosted by Richard Bacon, uses Amex’s […]


What’s the missing link in Branded Content’s evolution?

Brand Culture Sport & Entertainment’s managing partner, Scott White, reports from this year’s NABS branded content sessions’ in Las Vegas: Branded entertainment is acknowledged as a rapidly evolving marketing discipline […]


Pioneering Spirits

Despite being a world-renowned single malt, we think Glenfiddich‘s latest campaign is the perfect blend of brand-driven lifestyle content to warm the heart and linger in the mind. Drawing on […]


MipTV: Branded Entertainment has come of age

This week MipTV in Cannes saw brands, agencies, media owners and production companies come together to discuss branded entertainment (BE). Brand Culture’s creative and content partner, Michael Mann, attended and […]