Monthly Archives: January 2012

Unilever and 20th C Fox get in Touch

Unilever’s mens deodorant brands are sponsoring 20th Century Fox’s forthcoming TV drama Touch in a bid to engage consumers by creating a strong, culturally relevant entertainment platform. From the creators […]

Don’t swear if you want to make it count

Abusing your customers is one way to solicit a response but we’re not sure Nike‘s new ‘Make it Count’ ad or Waitrose’s instore POS (both left) were intended as such. […]

Big China in Little Hollywood

Last year, a report by Digi-Capital announced that by 2014 the US will eventually lose its grip as the world’s most dominant force in the video games industry – to […]

YouTube capitalises on booming Property Market

In a further bid to develop its own original entertainment content, YouTube is partnering with the BPI – the trade body for the British record industry – to broadcast a […]

BAFTA Nominations 2012

The Woman In Black’s Daniel Radcliffe and Holliday Grainger have announced the nominations for this year’s BAFTA awards. Our predictions? Tinker, Tailor, Solider Spy and Shame should be more successful […]

Golden Globe Results

The Artist grabbed three Awards at last night’s Golden Globes – hosted by Ricky Gervais – with George Clooney pipping Michael Fassbender’s stunning performance in Shame to the Best Actor, […]

Official Star Wars Charity Dinner & Quiz

Have you got your tickets for the official Star Wars Charity Dinner & quiz yet? In aid of our friends at charity MediCinema, who install state of the art cinemas in hospitals […]

Packaging Up Positive Emotions

The economic crisis and consumers’ increasing desire to act sustainably by buying less ‘stuff’ is brewing a perfect storm that brands would do well to try and sail around. But […]

The Dom and David Show

We give a big thumbs up to brands that see the benefits of collaborating with artists from the worlds of film, music and fashion. Unsurprisingly, a common reason for partnerships […]

New The Woman in Black poster revealed

Not long to go now until the UK release of the eagerly anticipated The Woman In Black movie, starring Daniel Radcliffe. With less than a month before this creepy, edge-of-your-seat […]