Monthly Archives: November 2011

For 2012, read Brandsmedia storytelling

According to Rainmaker’s Intelligent New Business Survey, a key ‘brand theme’ for 2012 will be storytelling. Telling a brand’s story, it says, ‘is a major and growing theme’ that works […]


The Heineken Cup Cake

Heineken Cup rugby clubs may have enjoyed a weekend off from the tournament but some Brand Culture team mates had an away fixture this weekend to Amsterdam – the home […]


Taking the XP

Infinity Ward, developers of the record breaking Modern Warfare video games, have announced they’ve already banned over 1,500 multiplayer ‘cheats’ from playing Modern Warfare 3. Clearly, cheating is a sensitive […]


UKIE welcomes Brand Culture

We’re proud to announce our membership of UKIE. The Association for UK Interactive Entertainment promotes, nurtures and protects the interactive entertainment industry in the UK. UKIE represents the interactive entertainment […]


To hat or hat not?

It’s that time of the year again, when Innocent tugs on the heart strings and encourages people to knit beanie hats for charity. ‘The Big Knit’ campaign gets everyone into […]


In search of incredible

If you’ve not seen it yet, here’s some great work by Asus and Intel. Supporting the launch of Asus’s innovative and high spec new N Series laptop, the first stage […]


Skoda’s musical glasses – with Bells on

What are the chances? Skoda come up with a nice arty TV ad featuring musical glass rubbing (by glass artist Petr Spatina) to promote their car and before you can […]


Thompson Twins Take Hats Off To MediCinema

Nick Frost and Simon Pegg took part in a Q&A at last week’s fundraiser we attended for charity MediCinema at BAFTA. They were great fun and it was also nice […]


Linda Lovelace’s Legacy

In Time star Amanda Seyfried’s close to being cast as 70s pornstar actress Linda Lovelace in a new biopic of her life. It’d be quite a departure from her roles […]


Games For Brands

Here’s four quick gamification tips from the Games For Brands conference last week: – ‘Playful engagement’ is the engine for generating emotion – Add a nurturing element to campaigns; empower […]