Monthly Archives: October 2011

Peugeot 308’s rugby special

Peugeot is promoting its new 308 by using rugby as a vehicle to highlight the car’s special character. A sponsorship deal with Talk Sport Radio’s Full Contact rugby show and […]


Tintin spots a gap in the market

GAP UK are celebrating the release of Steven Spielberg’s Tintin (in cinemas Wednesday 26 October) with window displays inspired by Hergé’s comic creation. Following previous entertainment collaborations with the likes […]


Fosters Comedy? Make mine a Costa Coffee

Whitbread’s Costa Coffee is marketing its lighter coffee product with an association with comedy. Perhaps taking a sip from Fosters Comedy, the campaign aims to promote ‘Costa Light’ – a […]


Ski & Snowboard Show a magic combo

Some of us caught up with our friends from DC and Roxy at the Ski & Snowboard Show at Earls Court this weekend. We were treated to pizza and bubbles before […]


Think Arthur Christmas? Think DFS

Furniture store chain DFS is incentivising sofa purchases with a fun collaboration with Aardman Animations/Sony Pictures’ family animated film, Arthur Christmas. The marketing campaign, which includes a TV spot, online […]


All Good Things Come To Those Who Skate

  This weekend we were invited along to attend the Vans Off The Wall National UK Skateboarding Championships at the fantastic new XC skate venue in Hemel Hempstead. Held over […]


Seeing through the film distribution window

The recent spat between Cinemark Cinemas and Universal Studios has offered us another glimpse into the future of film distribution. Universal wanted to give consumers in two cities (Portland and […]


Will consumers choose to accept Coke Zero’s Mission: Possible?

Coke Zero is supporting the release of Tom Cruise’s Mission: Impossible – Ghost Protocol with a far-reaching, multi layered campaign across the Americas and EMEA. Activity, which includes TV, in-cinema, […]


How brands are making it easier to assemble an audience

In this world of fragmented media, if you’re lucky enough to find your consumers, how do you encourage them to sit forward, engage with and respond to your brand? And […]


Painting by chopsticks

Our friends at Wagamama are giving customers a taste of exclusive artwork from some of the UK’s most exciting emerging artists. Partnering with Moniker Projects, ten Wagamama restaurants across the […]