Monthly Archives: September 2011

BMW’s 1 Series campaign gains Memento

It’s good to see BMW using the creative power of film to extend its new 1 Series campaign theme – one concept, two incarnations. The BMW audience is being invited […]


Miss Sporty puts its dancing shoes on with Just Dance 3

Ubisoft’s Just Dance 3 releases on 11 October and to support its launch we’ve developed a joint campaign with teen cosmetics market leader, Miss Sporty. Running in 800 Superdrug stores […]


Branded entertainment: the question’s not why, but what?

AdAge is raising some interesting points on how marketers (and agencies) create consistent nomenclature – something that will benefit us all. 80% of communication may be non-verbal but, as agencies, we’re […]


Exclusive ‘Weekender’ music video goes down a storm

Check out this exclusive promotional music video featuring a killer track by Gat Décor, which takes us straight back to the 90s. The video was developed by the film distributors […]


UK’s video game outlook is cloudy

We’ve been monitoring the success of US cloud gaming service, OnLive, for a while so we were excited to catch up with them at the Euro-gamer Expo in London yesterday for […]


Plan B is plan A for brands

This year, Ivor Novello award winner Ben Drew (aka Plan B) has been keeping himself rather busy collaborating with a number of brands. Earlier this summer, the British rapper, singer/songwriter, […]


Will the Rugby World Cup be all black or all rosy?

Only one day to go until the start of the Rugby World Cup in New Zealand but the psychological battle’s already started. We’ve already had England’s kit sponsor, Nike, issue […]