Monthly Archives: August 2011

Coca-Cola’s dynamic storytelling

Coca-Cola’s revealed a couple of videos online explaining how the brand is embracing the opportunities presented by the changing digital landscape to transform one-way conversation into dynamic storytelling. Creative branded […]


Viewers’ views on product placement

Interesting figures on TV viewers’ attitudes towards product placement were released this week by YouGov. 72% of the 2,064 people interviewed now believe they know what product placement is (a […]


Jersey Shore’s not East Coast enough for A&F

The East Coast clothing company Abercrombie & Fitch has offered to pay Mike ‘The Situation’ Sorrentino and the rest of the hit MTV reality show Jersey Shore to not wear […]


Skateboarding: are brands missing a trick?

Skateboarding’s featured in a few brand campaigns recently (e.g. Lucozade and Nike). But while the sport’s always maintained a strong following in Britain – research points to over 250,000 active […]


Intel’s Inside – the Madagascar Penguins

Intel has turned to the wacky penguins from Dreamwork’s Madagascar films to help promote its Core i5 Processors. Check out the ad running in cinemas:


Deus Ex Augments Storm Stores

Our Deus Ex promotion with Storm Watches came to life last week in stores and online. Customers have the chance to win a 3D TV and other goodies to celebrate […]


Maxwell House helps pick us up

In a time of global meltdown and debt defaults, Maxwell House Canada is inviting consumers to try to forget their worries and instead focus on what makes them feel more […]


MediCinema’s new identity

We’re delighted to reveal MediCinema’s new identity that we’ve developed, having helped the charity update its positioning. The difficult reality of being in hospital is something we’ve all experienced –either […]