Monthly Archives: July 2011

The Smurfs movie’s an out-of-the-blue US hit

Sony’s CGI Smurf movie surprised critics on its US opening this weekend. A well-targeted marketing campaign, relevant voice-over talent (including Katy Perry) and Generation Y nostalgia were attributed to helping […]

Meerkats: the next chapter

The next chapter in Aleksandr Meerkat’s (founder of story has been written with a promotion devised to incentivise customers with a range of cuddly meerkat soft toys. The more […]