Monthly Archives: July 2011

The Smurfs movie’s an out-of-the-blue US hit

Sony’s CGI Smurf movie surprised critics on its US opening this weekend. A well-targeted marketing campaign, relevant voice-over talent (including Katy Perry) and Generation Y nostalgia were attributed to helping […]


Meerkats: the next chapter

The next chapter in Aleksandr Meerkat’s (founder of comparethemeerkat.com) story has been written with a promotion devised to incentivise comparethemarket.com customers with a range of cuddly meerkat soft toys. The more […]