Three brand partners even The Grinch loves!

Something green and grumpy is hitting cinemas…with a snowball! Illumination’s retelling of the classic Christmas tale, The Grinch, is released by Universal Pictures in the UK today, and we’ve developed […]

Energizer offers blockbuster movies for a second year – with a fresh look and fresh movies!

Brand Culture’s latest campaign for Energizer is now live! Building on our hugely successful, award-winning 2017 shopper activation, we have again partnered Energizer with 20th Century Fox to offer consumers […]

Johnson’s Southern European markets head to Madagascar for their latest campaign

We are proud as punch to announce the launch of our latest activity with Johnson & Johnson. Working closely with the team in Southern Europe, we developed a fantastic licensed […]

How film partnerships matured in the 14 years since Disney’s Incredibles

An interesting article from Brand Culture’s co-founder and creative partner, Michael Mann, on the changing nature of film partnerships published on The Drum: How film partnerships matured in the 14 […]

FUEL YOUR ADVENTURE – BP & Jurassic World: Fallen Kingdom

While on the hunt for our next blockbuster promotion, we found out that BP were looking for a promotional campaign that would help drive fuel sales during the summer. They […]

TASTE THE ADVENTURE – Pizza Hut & Jurassic World: Fallen Kingdom

When BC’s partnerships team were briefed on the sequel to the 4th most successful movie of all time, we knew we had do deliver a promotion with real bite. Requiring […]

Brand Culture and S&P Global Platts Win Gold at The Corporate Content Awards

We attended this year’s Corporate Content Awards on Wednesday 7th February 2018, and are delighted to announce we won gold, scooping Best Use of Content in a Live or Experiential […]

We’re hiring!

  Senior Partnerships Manager – Temp/Perm   If you’re looking for your next move in the world of entertainment partnerships, then read on! Having grown our business with NBC Universal, […]

We’re taking our hats off to a great Christmas campaign

Retailers’ Christmas adverts have become somewhat of a fixture in everyone’s festive calendar but are there signs the strategy of pulling on the emotional heart strings is losing its sparkle? […]

Full Force Zero Sugar

It’s not every day a campaign brings together two of the world’s most recognisable brands and one of the biggest and most-loved entertainment franchises of all time. That’s why we’re […]